Giving and reaping rewards: A conversation with ShopBack’s Joel Leong

PIN giving-and-reaping-rewards:-a-conversation-with-shopback’s-joel-leong

Transplanting a successful e-commerce business model into a region where online shopping is still developing is a heady task for any organization. But a willingness to localize that model and fertilize the market by rewarding users for online purchases helped ensure success, according to the cofounder of a Singapore-based cash-back platform.

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