Equally good, equally bad? The flat landscape of customer experience in Romania

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Customer experience (CX) is how customers perceive their interactions with companies – a defining factor in how loyal they are to a brand across its lifecycle. According to a recent survey conducted by McKinsey & Company, customer experience in Romania is a relatively flat landscape, with no clear leaders in any of the six industries investigated. This new piece of research highlights significant opportunities for companies that aspire to differentiate themselves on the Romanian market.

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