Thoughtful digitization can help Romanian companies retain digital customers acquired during COVID-19

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Up to 2.5 million Romanians plan to reduce their online activities after the pandemic ends, the 2021 McKinsey Digital Sentiment Survey shows. In the last 6 months, digital consumption in Romania has increased across the 11 industries studied, with 43% of the new digital joiners citing COVID-19 as the main reason. To maintain most of these recent digital adopters following the pandemic, companies will need to integrate the feedback received from customers, such as ensuring a smooth omnichannel experience.

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