This is the COVID consumer trend most likely to stick beyond the pandemic

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To determine how enduring pandemic-spurred shifts may be, we examined a wide array of behaviors across five countries – China, France, Germany, the United Kingdom, and the United States — using a “stickiness” test that takes into account the preferences of consumers and workers as well as the actions of companies, write Jaana Remes and Anu Madgavkar in Market Watch.

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