As holiday shopping ramps up—and supply-chain issues persist—forward-looking retailers are already doing things differently. Maintaining customer loyalty will be key.
How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior, segment by segment.
A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate. Here are the key ingredients.
Simply selling online is relatively easy. But unless you plan from day one to build a sustainable e-commerce business, you risk crippling your ability to scale over time.
Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value.
Many retailers underestimate the value of coordinating decisions on pricing and promotions. A new analytics approach can help.
There’s more to consider than Gen Z. Powerful demographic forces are reshaping consumer behavior and causing large shifts in consumption patterns in Asia.
Done right, subscription businesses can provide consumers with value, convenience, and personalized offerings while fostering stability and growth.
The United Kingdom has been the battleground and a major source of innovation for fashion e-commerce. Our research offers a glimpse into the “new fundamentals” that are creating long-term winners in online retail.
New data reveals that outperformers are ahead of the pack where it matters in insights, agility, talent, and tech.