Customer experience has replaced engineering prowess as carmakers’ critical battleground. Here’s how incumbent brands can effect a bold, fast transformation.
Customer experience & loyalty
As holiday shopping ramps up—and supply-chain issues persist—forward-looking retailers are already doing things differently. Maintaining customer loyalty will be key.
How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior, segment by segment.
Simply selling online is relatively easy. But unless you plan from day one to build a sustainable e-commerce business, you risk crippling your ability to scale over time.
Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth management.
Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value.
Done right, subscription businesses can provide consumers with value, convenience, and personalized offerings while fostering stability and growth.
In the future, the most successful retailers will employ experts in video-game design and spatial computing, predicts Salesforce.com’s global innovation evangelist.
Setting a North Star and combining qualitative data with quantitative measures can demonstrate the value and effectiveness of design.
Designing great customer experiences is getting easier with the rise of predictive analytics.