Customer experience has replaced engineering prowess as carmakers’ critical battleground. Here’s how incumbent brands can effect a bold, fast transformation.
As holiday shopping ramps up—and supply-chain issues persist—forward-looking retailers are already doing things differently. Maintaining customer loyalty will be key.
Personalization at scale can optimize every customer experience when executed well. What are the key success factors leading organizations focus on to deliver customer-centric growth?
The journey to agile marketing can be hard. But for many marketers and agencies, it offers the opportunity to forge a better partnership.
Digital marketing offers medtech companies powerful ways to personalize engagement with healthcare professionals and respond to their changing needs.
A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate. Here are the key ingredients.
Simply selling online is relatively easy. But unless you plan from day one to build a sustainable e-commerce business, you risk crippling your ability to scale over time.
Many businesses have boosted digital sales in the pandemic, but it will take a new commitment to speed to keep up with the digital leaders.
Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value.
With growth increasingly hard to achieve, Southeast Asian companies must make decisive moves in five areas of modern digital marketing to capture potential opportunities.