Consumer brands need to make direct-to-consumer economics feasible and the customer experience seamless.
Marketing & Sales Insights
Consumer brands need to make direct-to-consumer economics feasible and the customer experience seamless.
New consumer behaviors require CMOs to rethink their media-spend plans.
European consumers are emerging from lockdown at their own pace—and with new priorities that include personal safety and social values.
The COVID-19 pandemic has upended norms about retail, brand loyalty, and consumer behavior. That’s creating both a massive challenge and a rare opportunity for bold players to accelerate growth.
Quantifying the actions that differentiate top sales reps from the less productive can help managers identify skills that need upgrading.
Meeting new consumer needs and expectations is critical to post-COVID-19 business success. Here’s a proven formula for upgrading customer experience.
As consumers around the globe adjust to the next normal, there is significant variance in consumer sentiment and behaviors across countries.
The demands of the pandemic have challenged customer loyalty and increased the value of paid loyalty programs for companies that do them right.
A Chinese steel manufacturer systematically transformed its operations to be customer-centric—and in the process, improved its bottom line.
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