Customer experience has replaced engineering prowess as carmakers’ critical battleground. Here’s how incumbent brands can effect a bold, fast transformation.
Marketing & Sales Insights
This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get to the consumer, the bigger the gains.
As holiday shopping ramps up—and supply-chain issues persist—forward-looking retailers are already doing things differently. Maintaining customer loyalty will be key.
How do top-performing companies maximize the impact of their loyalty programs in the next normal? By focusing on customer behavior, segment by segment.
The journey to agile marketing can be hard. But for many marketers and agencies, it offers the opportunity to forge a better partnership.
A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate. Here are the key ingredients.
Simply selling online is relatively easy. But unless you plan from day one to build a sustainable e-commerce business, you risk crippling your ability to scale over time.
While input cost increases and volatility are challenging, they present an opportunity to improve pricing and institutionalize best practices—but margins will likely suffer if these are not executed in a strategic way.
Market challenges and legacy decisions are forcing consumer-packaged-goods companies to rethink their strategies for revenue growth management.
Former Overstock.com executive Seth Moore clears up some common misconceptions about how dynamic pricing works in e-commerce and omnichannel retail.