The journey to agile marketing can be hard. But for many marketers and agencies, it offers the opportunity to forge a better partnership.
A sophisticated, predictive, and customized new marketing agenda is enabling CPG marketers to fulfill their new growth mandate. Here are the key ingredients.
Blending entertainment with instant purchasing, live commerce offers retailers, brands, and digital platforms a new channel with enormous scope for creating value.
Growing limits on the use of customer data cannot simply be circumvented through technical solutions. Any sustainable first-party data strategy must have the customer relationship at its core.
Data holds the key to improving TV spend without sacrificing customer impact.
Haphazard efforts at omnichannel can destroy value. Here’s what top retailers do to get it right.