The changes that emerged during the lockdown are persisting. Postpandemic trends have five strategic ramifications.
Paper & forest products
As the world emerges from the COVID-19 pandemic, we anticipate a significant increase in new product launches driven by changing megatrends. Five strategic areas of focus can help packaging companies position themselves for success.
Sustainability of packaging materials varies by which sustainability elements are prioritized. Companies in the value chain will need to understand the trade-offs across carbon footprint, recyclability, and waste reduction.
Digital is in the early stages of adoption but offers significant potential. With the right approach, a focused packaging company can preserve value and capture growth.
Mapping five industry-shaping trends uncovers specific investable themes for participating in sustainable packaging.
Rising sustainability concerns within developing Asia, a key growth vector, make understanding the consumer perspective critical to capturing the growth opportunity for packaging companies.